I have mentioned in a previous blog entry, to research and see what other Kickstarters put in their campaign page; what looks good, what doesn’t, the information they provide and how they set it out among other things. Having just started my own Kickstarter for War of Supremacy, I thought it would be a good time to show what sections are needed and what is involved in actually creating your Kickstarter page.
It is very easy to start a campaign on Kickstarter. First of all there is a big “Start a project” button on the top of the Kickstarter home page. This brings you to a Get Started Page which requires the very basic of information: Category, Project Title and your Permanent Residence (to make sure your country is allowed to create a project and to determine currency used in the campaign).
Once filled, the project has been created for you and can be easily found in “My Projects”. When clicked, it will bring you to your editing page.
There are a number of sections that you must fill out before you submit to Kickstarter for review. You can edit the project after submitting.
The Basics page provides the main important information.
- Project Image: The image that will display on the main Kickstarter page and should give the first look of your project. It will also display over your video before it is clicked. I would showcase your product on here. In terms of boardgames, I have seen both the cover art, or a rendered box with the art plus showcasing components of the game. Either work, but make sure it is eye catching and shows what you are selling.
- Project Title: Your product title.
- Short Blurb: This will be the first thing potential backers will read about the product. Make sure you give a clear indication of what the product is trying to do. You are limited to 135 characters so be concise.
- Category: You can choose your category in which people will find your project. This includes a main category and a sub-category.
- Project Location: For currency reasons, this displays where you are running the campaign from.
- Funding duration: How long you want to run the campaign. You can either set it to a number of days or end it on a specific date and time. Have a read of blog about Kickstarter length date and time.
- Funding Goal: The amount to fund the campaign. Have a read of blog on Funding Goal.
- Project Collaborators: You can add other project collaborators here that can help you run the campaign. You can give them different permissions including Editing the project, managing the community and fullfilment.
Rewards are what you offer to backers when they help fund your campaign. You can read about rewards levels here.
You can add as many rewards as you like, with each giving the following options.
- Title: The name of the reward.
- Pledge Amount: How much to get this reward.
- Description: Usually indicates what backers will get in the reward. You can add multiple items.
- Estimated Delivery: When you expect the reward to be given to the backer.
- Shipping Details: Where the reward ships to. This can be no shipping involved, ships anywhere in the world or only to specific countries. If you specify shipping, you can add shipping costs for certain countries.
- Limit Availability: Allows for so many backers of this pledge level.
The Story page is the main page where you put the majority of your information.
- Project Video: The video that is displayed at the top of the campaign.
- Project Description: All the information of the project. Include images, details, etc here.
- Risks and Challenges: Kickstarter requires project creators to have a Risks and Challenges section. Have a read at other campaign pages to find out what to write.
This page is all about you, the creator. This is to show backers that you are a real person, how to contact you and your information.
- Profile Image: A nice image of you (or your company).
- Name: Your (or company) name.
- Facebook Contact: Where to find you on facebook.
- Biography: Write a little bit about yourself.
- Your Location: Where you (or the company) live/work.
- Websites: Link all websites attached to the project (company/project page, Facebook, Twitter, etc).
- Google Analytics: Link to your google analytics code which will help you on the campaign.
This displays all account information of the creator.
- Contact Details: The Email you wish to use for the campaign.
- Funds Recipient.
- Bank Account.
- Payment Source.
A preview page will display all information you have inputted in the previous sections. It will display as others would see it. Very useful for editing potential problems or images.